Over the years, LinkedIn has developed their platform for job seekers and for companies looking for employees.
Linkedin is now a must-check-tool, when a person is looking to hire.
Even when they don’t actually look for you at Linkedin, they will google you, and there Linkedin (usually) pops-up as one of the first.
LinkedIn is getting better at matching companies with job seekers but it is far from perfect. Therefore, you need to fill that gap they haven’t been able to.
- The first 73 characters are shown, in small places, like the comment sections.
- The first 83 are shown in the posts.
|The full LinkedIn headline on my profile|
|Headline, as shown in posts|
|Headline, as shown in comments|
I have seen many better and worse. Right now, this works for me.
You need to check out well-known people in your industry and your colleagues. Find one or two thing(s) in each headline that works and what doesn’t work.
Use theirs to better yours!
Like our elders always tell us; Learn from others mistakes.
If you find it suitable, you can use a couple of emojis but remember to check them on desktop and mobile. They need to be suited.
2. Stop being unspecific and talking in terms
I know from working with marketing for more than six years, that people don’t always understand what I am trying to tell them. I actually realized this, when I started to sell nail polish in 2013.
3. Stop being private, be open
It’s not that hard.
My links are also old and some without pictures. I need to cleanup in there. 😉
- An article, you were mentioned in or interviewed for
- A video you are in or of the project you are working for or have
- Your own blog or website, where you share your expertise
You get the point, right?
5. Start sucking-up, visibly
- Like their posts
- Share some of the interesting posts, but not too many
- Comment (ask, confirm, etc.) – This will make them recognize you.
- If you find a mistake, don’t humiliate them but send them a private message