Browsing Category:

Digital Marketing

Digital marketing is becoming more and more important. It has become so, that the companies who does not have some kind of online presence can’t be found online.

  • Digital Marketing / English Posts

    5 Better ways to use LinkedIn to land your dream job | Digital Marketing

    Workplace meeting, landing the dream job through LinkedIn.
    Picture by Rawpixel.

    Over the years, LinkedIn has developed their platform for job seekers and for companies looking for employees.

    Linkedin is now a must-check-tool, when a person is looking to hire. 
    Even when they don’t actually look for you at Linkedin, they will google you, and there Linkedin (usually) pops-up as one of the first. 

    LinkedIn is getting better at matching companies with job seekers but it is far from perfect. Therefore, you need to fill that gap they haven’t been able to. 

    You need to become visible. 
    You need to add some sparkle.
    You really need to stand out. 

    In this post, you will get five better ways to make your LinkedIn pop!

    1. Don’t make this headline fail

    Never ever just write; looking for a new job etc. The headline is the first thing people see after your name and picture. 

    Yes, the first thing. Think about how important that is.
    Yes, exactly; very important! 

    You have about 200 characters (with space) to make yourself attractive and stand out from everyone else. 

    Why should anyone click on your profile? 
    This is where you tell them. 
    • The first 73 characters are shown, in small places, like the comment sections. 
    • The first 83 are shown in the posts.
    This is where you make them click.
    This is where you tell them what you can/do and what you want to work with.
    It is hard to do. – A good idea, is to tell someone about your skills and what you want to work with and have them write your headline. Afterwards you need to fix it, to your taste.

    Remember; it is never done. 
    Right now, my headline is like this …

    The full LinkedIn headline on my profile

    Headline, as shown in posts

    Headline, as shown in comments 

    I have seen many better and worse. Right now, this works for me. 

    You need to check out well-known people in your industry and your colleagues. Find one or two thing(s) in each headline that works and what doesn’t work. 

    Use theirs to better yours!

    Like our elders always tell us; Learn from others mistakes. 

    If you find it suitable, you can use a couple of emojis but remember to check them on desktop and mobile. They need to be suited. 

    Don’t worry, the rest of the points are not this long. This one is just very important.

    2. Stop being unspecific and talking in terms

    Many times, without even realizing it, we are unspecific. Many have a hard time getting things down in writing, what we have in our heads. Most of the time we don’t even realize that others have no clue of our terms. 

    We tend to think; I know, so he/she knows too.

    I know from working with marketing for more than six years, that people don’t always understand what I am trying to tell them. I actually realized this, when I started to sell nail polish in 2013. 

    A product that most people know about and think using it is easy. In reality, very few knows how to use it. There is a whole process and ways to make the nail polish stay on the nails for a long time. 

    The nail industry is so big, outsiders probably can’t even imagine. People in that industry, almost have their own language. – Yours does too. 

    Terms, weight, scale, metaphors, do’s and don’ts etc. 

    Like c-curve, it is very common thing in the nail industry. 
    You probably had to google what it was, right? 

    3. Stop being private, be open

    Who cares? If you really want a good job, keeping everything private in your Linkedin-profile is not-the-way-to-go. It is not as if you are giving the whole world your living-address. You are just going to share some information, you have chosen, yourself. 

    Those who are looking to hire, need to be able to get some ‘attractive’ information out from your profile, even if they have just googled you, in private mode. 
    Not everyone wants to let you know, that they have looked at your profile. Respect that.

      I know my new clients check my online presence before contacting me. 
      I also know my boss did, before he called me in for an interview.

      If you feel like it is crossing some line, you can just change it, until you land the job you want and then change it back to private. It’s not that hard. 

      4. Start showing your work

      This is actually such a cool feature. As soon as I discovered it, I started using it. Unfortunately, not everyone is using it. 

      My links are also old and some without pictures. I need to cleanup in there. 😉 

      It is a neat way of showing your work by linking to:

      • An article, you were mentioned in or interviewed for
      • A video you are in or of the project you are working for or have
      • Your own blog or website, where you share your expertise

      You get the point, right? 

      It doesn’t matter if you have a portfolio somewhere else. Only a few will check it out there. 
      The person checking your LinkedIn is the one, you need to show your work too.

      5. Start sucking-up, visibly 

      Of course, in a way that’s not too obvious and in a way that it isn’t too much. If they are very active on LinkedIn, become active on their page. 

      • Follow the page(s)
      • Like their posts
      • Share some of the interesting posts, but not too many
      • Comment (ask, confirm, etc.) – This will make them recognize you. 
      • If you find a mistake, don’t humiliate them but send them a private message

      Bonus tip

      Don’t put all your apples in one basket. Choose a few good companies, you would like/love to work for and go after them, with full willpower!

      If they don’t work out. Find a few new companies and try again. 

      Good luck with your job hunting! 
      Go and get them! 
         Hafsa Farooq
         Freelance Copywriter
         Digital Marketer

      P.S. Want to connect? I just want a message when you sent me an invite. Breaking that cold barrier we have online.
      Yes, I would really like to connect!

    • Digital Marketing / English Posts

      5 Things NEVER to do on LinkedIn | Digital Marketing

      What is it with LinkedIn, that non of the other social media has been able to do?

      It is that blue side of people.

      (No, not the sad blue, but the professional blue.)

      Other platforms are actually really good to reach consumers, but LinkedIn is a little different.

      Yes, of course you can reach consumers too, but the main thing there is …
      That it is an amazing tool to reach out to bigger fish (companies).

      It is especially relevant, if your company’s activities are on the Business-to-Business market.

      Or if you are looking for a new job, new opportunities or just want to expand your network.

      In this post, I will tell you things you should NEVER do on LinkedIn.

      LinkedIn is a little tricky and therefore it is very hard for new people on the platform to figure out what to do and whatnot.

      This is for you!

      The power of using LinkedIn right.
      Picture by Geralt

      1. Sending invitations without messages

      Everyone one has done this!
      It is only okay in the situation, when you have meet the person and you know that he/she knows about you and you guys are going to be meeting many times to come.

      Otherwise, do not do it!

      Just add a small personal message.

      It is not that hard!
      And you give the person a much better presentation of yourself, then just letting your profile to speak for itself.

      And trust me, it is not everyone, who has profiles that actually show their talent.

      Wouldn’t you rather just use a couple of minutes to write a short message then risk being ignored?

      It might be your next big opportunity.

      Maybe the person knows a person, who can get you that job you are interested in.

      2. Sending sales messages, as soon as accepted

      This is just like being shot by a bazooka!
      I mean … I am sitting here like, “Oh cool, an interesting person!”
      HOWEVER as soon as I accept.
      I receive a message, something like this …
      ‘Hi Hafsa, 

      Are you interested in buying bla bla bla …’

      Just stop doing that.

      I don’t want this kind of person to be in my network.

      I don’t want to be sold something.

      I want to connect to interesting people!

      If you have to sell me something, then do it in a proper manner!

      I want you do make me like you, your product and believe that the price is actually right and you are not just trying to rip me off!

      3. Just posting stuff and not interacting with others

      You just want to post and not interact with others.
      You just want people to click on your links, like your post and comment.

      Yeah … just remember if you really want to have people like you, you need to make them notice you, with kindness, be helpful and a little witty.

      You will become top of mind.

      Think about it.

      Why would you remember a person?

      He/she is noticeable by …

      • popping up in the comments you see.
      • him/her sharing relevant posts/articles.
      • seeing the person help others.
      • remembering he/she helped you, when you needed help.
      • getting recommended by others you trust.
      • seeing that person as an expert – this one is hard to reach but worth it!
      • and properly something else.

      But you have gotten my point right?
      You need to become this person!

      It will open so many opportunities for you!

      4. Expecting something in return

      This actually goes for everything you do.
      Never ever expect anything in return for what good you do for others.

      If you do … you won’t be able to do it for very long.

      You will simply loose the motivation and drive for doing it.

      Make this a life-rule!

      You will find yourself feeling satisfied with yourself and won’t need anything from others.

      If someone does do something good for you be happy about it.

      See it as a nice gesture.
      And don’t expect that person to do it again.

      If he/she does it again.

      Just enjoy it.

      5. Have a poor picture

      This one is very common.
      Please just think about your image.

      Do you want to look like someone who just woke up or a party-person?

      Or someone who is professional, presentable and approachable?

      The latter, right?

      Just get one taken by a professional or just have someone at home take it.

      It is easy now.
      You just need a one-color-background and a smartphone.


         Hafsa Farooq
         Freelance Copywriter
         Digital Marketer

      P.S. Want to connect with me on LinkedIn? 

      Yes, that sounds interesting!

      P.P.S. If you are already connected with me, cool! 

      I have over the past years deleted all the spammers and profiles who are only about selling me stuff!

    • Digital Marketing / English Posts

      If you are not on LinkedIn, get on now! | Digital Marketing

      Read the Danish version here: Hvis du ikke er på LinkedIn, skal du på nu!

      The title says the most of it but down below I will explain why you should use LinkedIn and give you some good advice, which you can get very far with. 😉

      Me, without LinkedIn
      Before I made a profile on LinkedIn, I thought I did not need it. I said to myself “I already have Facebook and a mobile. Why do I need LinkedIn?” Until the day that I needed a person whom I could not get in contact with. If I just had a LinkedIn profile at that time, I would have found that person before it was too late.
      So I created a profile on LinkedIn. One should not make the same mistake again, right?

      Build up your business network with LinkedIn
      Yes, LinkedIn is another social medium but your LinkedIn profile is not as difficult to maintain. I myself only log on a couple of times a week. I Share an article I have found or my own blog post. I like five to ten posts and write a quick comment. In that way your connections will remember you and people you do not know will check out your profile. I typically get somewhere between two and five new invitations a week, just by doing that.

      Remember, if someone comments on your post it is important to answer back. People are generally not that active on LinkedIn, so if you just do a little extra, you can get a lot out of it.

      Be Professional
      I see this mistake over and over again. People think that LinkedIn is Facebook. No, LinkedIn is not a place for boyfriend troubles, wars, your bad day, strong religious beliefs, dating and other things which either are or can quickly turn into something negative. Would you in real life talk to a possible business partner about how your ex-boyfriend treated you, no right? Keep that on Facebook and other social media where you have people who care about you. The person who takes their profile just a little serious deletes the connections that focus on above negativity.

      Fill out your profile
      Your LinkedIn profile is your online resume and it is not even as hard to maintain as people think.
      • The profile’s language: It is very important to choose if you just want English or in English and your native language. You have to remember that LinkedIn is an international medium and by only writing in your native language your profile will not be very attractive.
      • Education: Whether you are a craftsman or a CEO, your education is an important part of your profile. Briefly write what classes you have taken. It gives others a sense of where you are on a theoretical level or just a confirmation of who you are.
        Subjects and courses you have taken should of course also be on there. It may be that you are not educated in that particular sector but you have taken a lot of courses or just single classes, which also belongs under education.
      • Jobs: A resume without job experience, no… just no. Write each job down and give a brief explanation of what you did or do there. Do not write too much then people do not bother to read it at all.
      • Follow: By following opinion makers and companies you will give your connections better pictures of what kind of people and companies you find interesting. At the same time, you can stay up to date with your favorite business persons and companies.
      • Groups: Join different groups which are interesting for you. For example if you are bad at SEO you can join SEO groups and thereby learn more about that. It is also a really good way to get more connections.
      • Languages: Choose all the languages that you can. It does not matter if you can talk them fluently or just a couple of words because you can choose different levels. For example in my profile it says that Danish is my native language, while I speak Japanese at a elementary level. When you know a language a little it is easy to learn if you for example need it for the next job.
      • Skills: You can have 50 skills in total. This means that you can show whole 50 skills that you are good at. Additionally you can get others to recognize those skills, which makes your profile more trustworthy.
      Profile change message
      Turn if off! I just do not understand why LinkedIn has made this feature. It is annoying and unnecessary. Why should it be interesting for all my LinkedIn connections to know when I make the slightest change in my profile? I do not know…
      You can easily turn it off by following the path: Edit profile > Right side, the box at the bottom > No.

      500+ connections
      LinkedIn only counts your connections up to 500. Anything over 500 will be shown as 500+. By having 500 connections it will show that you are engaged in your profile and have used your time wisely. And who does not loved engaged people? 😉
      Try reading this… I have 580 connections on LinkedIn, which gives me access to 18,100,000 professionals. Yes, 18.1 million! I wonder if it just gives me a few opportunities.

      Your connections
      Now, if I need a SEO expert and do a search on LinkedIn, the results will show me multiple profiles. They will be divided into:
      • 1st degree (your connections): These are your contacts on LinkedIn.
      • 2nd degree (your connections connection): Your contacts’ contacts on LinkedIn.
      • 3rd degree (your connections connections connection): The contacts you have on LinkedIn, these are their contacts’ contacts.
      • Group members: All the groups that you have joined have members and all those members, you can contact directly.
      • Outside your network: These are the persons whom you can contact if you have their contact information or you are paying for a premium account on LinkedIn.

      Use your network
      Now you have a large network and what should you use it for? Let us take some examples. First: You are looking for a particular job. You find a person whom you get to know a little and you ask him to put in a good word for you. Second: Maybe you want to sell a product on B2B-market so you can find customers on LinkedIn. Third: You are looking for a new employee and will find a better match through LinkedIn. You get the point, right? 🙂

      Profile picture
      No, not your profile picture on Facebook, Instagram or Twitter. It has to be a professional picture, preferably a picture for the purpose of using it on LinkedIn. You will find “a few” advices for your profile picture.
      • First and foremost the picture has to be of you!
      • You are smiling, so you do not scare people. You can show your teeth.
      • Get your whole face, so people can recognize you. 
      • Do not look away from your profiles text as it expresses uncertainty. 
      • Do not show us your new weekend outfit, we do not really care. Do not show more than your shoulders.
      • Save your selfies for Facebook.
      • No pets!
      • No cigarettes in your mouth or anything like that.
      • No piercings.
      If you click into my LinkedIn profile you will see that I use the same profile picture on all the social media which I am on. It is simply because I would like you guys to be able to recognize my profiles.

      Last but not least, it is a great idea to keep your profile updated. You never know when you might need it.

      If you follow these tips, you should be pretty good going on LinkedIn. Do you want to be my contact on LinkedIn? You can just add me here: Hafsa Farooq.