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  • Digital Marketing / English Posts

    If you are not on LinkedIn, get on now! | Digital Marketing

    Read the Danish version here: Hvis du ikke er på LinkedIn, skal du på nu!

    The title says the most of it but down below I will explain why you should use LinkedIn and give you some good advice, which you can get very far with. 😉

    Me, without LinkedIn
    Before I made a profile on LinkedIn, I thought I did not need it. I said to myself “I already have Facebook and a mobile. Why do I need LinkedIn?” Until the day that I needed a person whom I could not get in contact with. If I just had a LinkedIn profile at that time, I would have found that person before it was too late.
    So I created a profile on LinkedIn. One should not make the same mistake again, right?

    Build up your business network with LinkedIn
    Yes, LinkedIn is another social medium but your LinkedIn profile is not as difficult to maintain. I myself only log on a couple of times a week. I Share an article I have found or my own blog post. I like five to ten posts and write a quick comment. In that way your connections will remember you and people you do not know will check out your profile. I typically get somewhere between two and five new invitations a week, just by doing that.

    Remember, if someone comments on your post it is important to answer back. People are generally not that active on LinkedIn, so if you just do a little extra, you can get a lot out of it.

    Be Professional
    I see this mistake over and over again. People think that LinkedIn is Facebook. No, LinkedIn is not a place for boyfriend troubles, wars, your bad day, strong religious beliefs, dating and other things which either are or can quickly turn into something negative. Would you in real life talk to a possible business partner about how your ex-boyfriend treated you, no right? Keep that on Facebook and other social media where you have people who care about you. The person who takes their profile just a little serious deletes the connections that focus on above negativity.

    Fill out your profile
    Your LinkedIn profile is your online resume and it is not even as hard to maintain as people think.
    • The profile’s language: It is very important to choose if you just want English or in English and your native language. You have to remember that LinkedIn is an international medium and by only writing in your native language your profile will not be very attractive.
    • Education: Whether you are a craftsman or a CEO, your education is an important part of your profile. Briefly write what classes you have taken. It gives others a sense of where you are on a theoretical level or just a confirmation of who you are.
      Subjects and courses you have taken should of course also be on there. It may be that you are not educated in that particular sector but you have taken a lot of courses or just single classes, which also belongs under education.
    • Jobs: A resume without job experience, no… just no. Write each job down and give a brief explanation of what you did or do there. Do not write too much then people do not bother to read it at all.
    • Follow: By following opinion makers and companies you will give your connections better pictures of what kind of people and companies you find interesting. At the same time, you can stay up to date with your favorite business persons and companies.
    • Groups: Join different groups which are interesting for you. For example if you are bad at SEO you can join SEO groups and thereby learn more about that. It is also a really good way to get more connections.
    • Languages: Choose all the languages that you can. It does not matter if you can talk them fluently or just a couple of words because you can choose different levels. For example in my profile it says that Danish is my native language, while I speak Japanese at a elementary level. When you know a language a little it is easy to learn if you for example need it for the next job.
    • Skills: You can have 50 skills in total. This means that you can show whole 50 skills that you are good at. Additionally you can get others to recognize those skills, which makes your profile more trustworthy.
    Profile change message
    Turn if off! I just do not understand why LinkedIn has made this feature. It is annoying and unnecessary. Why should it be interesting for all my LinkedIn connections to know when I make the slightest change in my profile? I do not know…
    You can easily turn it off by following the path: Edit profile > Right side, the box at the bottom > No.

    500+ connections
    LinkedIn only counts your connections up to 500. Anything over 500 will be shown as 500+. By having 500 connections it will show that you are engaged in your profile and have used your time wisely. And who does not loved engaged people? 😉
    Try reading this… I have 580 connections on LinkedIn, which gives me access to 18,100,000 professionals. Yes, 18.1 million! I wonder if it just gives me a few opportunities.

    Your connections
    Now, if I need a SEO expert and do a search on LinkedIn, the results will show me multiple profiles. They will be divided into:
    • 1st degree (your connections): These are your contacts on LinkedIn.
    • 2nd degree (your connections connection): Your contacts’ contacts on LinkedIn.
    • 3rd degree (your connections connections connection): The contacts you have on LinkedIn, these are their contacts’ contacts.
    • Group members: All the groups that you have joined have members and all those members, you can contact directly.
    • Outside your network: These are the persons whom you can contact if you have their contact information or you are paying for a premium account on LinkedIn.

    Use your network
    Now you have a large network and what should you use it for? Let us take some examples. First: You are looking for a particular job. You find a person whom you get to know a little and you ask him to put in a good word for you. Second: Maybe you want to sell a product on B2B-market so you can find customers on LinkedIn. Third: You are looking for a new employee and will find a better match through LinkedIn. You get the point, right? 🙂

    Profile picture
    No, not your profile picture on Facebook, Instagram or Twitter. It has to be a professional picture, preferably a picture for the purpose of using it on LinkedIn. You will find “a few” advices for your profile picture.
    • First and foremost the picture has to be of you!
    • You are smiling, so you do not scare people. You can show your teeth.
    • Get your whole face, so people can recognize you. 
    • Do not look away from your profiles text as it expresses uncertainty. 
    • Do not show us your new weekend outfit, we do not really care. Do not show more than your shoulders.
    • Save your selfies for Facebook.
    • No pets!
    • No cigarettes in your mouth or anything like that.
    • No piercings.
    If you click into my LinkedIn profile you will see that I use the same profile picture on all the social media which I am on. It is simply because I would like you guys to be able to recognize my profiles.

    Last but not least, it is a great idea to keep your profile updated. You never know when you might need it.

    If you follow these tips, you should be pretty good going on LinkedIn. Do you want to be my contact on LinkedIn? You can just add me here: Hafsa Farooq.
  • E-commerce / English Posts

    The best customer service is indispensable in your web shop! | E-commerce

    Read the Danish version here: Den bedste kundeservice er uundværlig i din webshop!

    Customer service

    It has been important for X2Nails to have the best customer service, almost from the start. In the beginning we made a lot of mistakes regarding customer service, but gradually we have improved it a lot. In the last time, when a customer has been in contact with X2Nails costumer service, the customer always praises us.

    Know your customers needs
    I do a lot of online shopping, which I have done in many years. It has given me a good understanding for what good customer service is.
    When I shop online, there have been times where I have though “How can I implement this at X2Nails?” other times I have thought “I am nevercoming back here again.”
    Very often you have to “be” the customer. Ask questions as “How would I react if the company said that to me?”, “How would I want this problem solved?”, “Would I like it if someone said that to me?” and so on.

    If you are not good at thinking like the customer, you should know someone who is.

    The best customer service at X2Nails

    Make it as easy for the customer to reach customer service. Place contact information, contact box, chats and the like, where the customer looks. I really hate the web shops where you have to click a number of times just to find their mail. If it is not on the site I am on, I always get so annoyed that I leave the website. The contact information should at least be in the bottom frame and as a link in the header.

    Q&A site
    A question and answer site is as gold. Many customers have the same questions and they almost always looks for a Q&A site, before they choose to contact the company. It should always be easy to find and remember to update it regularly. 

    Be fast
    If a customer contacts you, you have to get to work immediately. The customer is first priority! You probably think that your time is worth more, but if you want the customer to make a purchase in your web shop, you must help her immediately. Your customer is busy so you have to be ready, otherwise she can easily find other alternatives.  

    I have a really good example from X2Nails. I woke up a little late in the weekend because I was feeling a little sick. I was eating breakfast when I got a mail from a customer. The evening before, she had ordered some products including a nail polish, which she wanted to exchange for another nail polish. In approximately 25 minutes I had done all the work and answered her back. She was so happy that she wrote a fantastic review and began to follow X2Nails on Instagram and Facebook. You can read the review here.

    Send guides
    If there are products that the customers have many questions about, then make easy guides for them. Put them on the product sites and send them with the customer’s order.

    When the glow in the dark nail polish and crackle nail polish was completely new, there were numerous customers who asked about how the products worked. First I made product guides and put them on the product sites but there were still a lot of customer who just could not figure out how to use them. So I improved the guides and began to send them with the orders. The customers are really happy about that.

    Write a message
    The customers love to get a short personal message from the web shop with her order. It might save a bad day and she will feel appreciated.

    Write blog posts, make videos, know your product
    For example if your products durability depends on how the customer uses the products, it would be a good idea to write a guided to-do list. As an example you can see my blog post about how you get nail polish to last longer or how to care for your nails, there is also a video tutorial for the last one. To make these it is incredibly important that you know your product. Your business image depends on it.

    Customer convenience
    How does the customer prefer to contact your company and what is possible? If your company is small it might be hard to be on a lot of platforms. X2Nails uses telephone, text, mail and chat support.
    If one customer have it easier by contacting you on facebook or Instagram, then do it.  

    Is it easy for your customer to return her purchased products? Although X2Nails rarely gets any returns, there are a lot of customers who checks out their return rights before they place an order. Make it as easy as possible. It is especially important if it is a gift. There has to be a minimum of two links on each site and it should be completely clear how many days the customer has to make a return. The return site is easy to understand and the return form is clear and easy to understand.

    In stock / sold out
    Is the product in stock? The customer hates, when she needs the product and have to wait for the web shop to get the product back in stock. It is one of those things that makes the customer very annoyed. She will most likely cancel the order and she will defiantly never come back.
    Is it a product that is very popular and you have not been fast enough to order a new batch, it is a good idea to let the product be active and write “Out of stock, available again in 14 days.”
    It is incredibly important that your stock system is up-to-date with your inventory. If it says on the product site that the product is in stock, your customer expects to receive it within a few days.

    Flexible shipping
    Make sure that the shipping price is as clear as possible. This includes price, shipping time and shipping method. At X2Nails we have eight different shipping methods. The customer can choose whatever method she thinks is best for her. The customers are very different and they want as much customizing as possible.

    No hidden charges
    Alright, so your customer is on the payment site and is filling out her information, where she sees that she has to pay extra credit card charges. It is small a charge, typically between 0.5 DKK and 10 DKK. Do you know what most of you customers chooses to do? They leave the site and finds another web shop.
    Many customers also experience that they are putting products in their baskets, but there are no shipping costs showing. The thing is that your customer automatically will think that the shipping is free. She will get to the payment site and there she will see that she has to pay 50 DKK extra for shipping. Guess what she does.

    Delivery time
    Make sure that the delivery time is as clear as possible. That way your customer will know when she will receive her order. If your web shop has flexible shipping, it is extra important that your customer exactly knows what her choice means for the delivery time.

    If you have a small web shop and you choose to ”close” it for a week for vacation, it is very important that you write it clearly on all sites, that the web shop is closed and all orders will be sent on date xx of xx. It is also a very good idea to be reachable, even if you are on vacation.

    Admit mistakes
    Have your web shop made a mistake then it is a great idea to admit the mistake and apologize as soon as possible. Right after the apology, you should give the customer two or three reasonable proposals. Always remember that is was your web shops fault. The customer will out of pity typically choose the best solution for both parties.

    Constant improvement
    The improvement of customer service must be constant. It can always be better, especially in a time when everything is getting more advanced so fast. The time changes and your customers change.

    It does not matter if the company is big or small the customer service needs to be at its best.

    I hope you can use if not all then some of it to improve your customer service. 🙂

    You can contact me on LinkedIn.

    PS. To the web shops I have shopped in before and I have not come back, I really hope that you will read this.

  • Danish Posts / Digital Marketing

    Hvis du ikke er på LinkedIn, skal du på nu! | Digital Marketing

    Read the English version here: If you are not on LinkedIn, get on now!

    Overskriften siger vel det meste, men herunder kommer dybdegående forklaringer og råd, som du kan komme rigtig langt med. 😉

    Mig, uden LinkedIn
    Før jeg lavede en profil på LinkedIn, tænkte jeg at det var lige meget. “Jeg har jo allerede facebook og en mobil. Hvad skal jeg på LinkedIn?” Det sagde jeg til mig selv, til jeg skulle have fat på en person, som jeg ikke kunne komme i kontakt med. Se hvis jeg nu bare havde haft en LinkedIn-profil den gang, så havde jeg fundet frem til denne person, før det var for sent!
    Så jeg oprettede en LinkedIn-profil. Man skal jo ikke begå den samme fejl igen, vel? 

    Opbyg dit netværk med LinkedIn
    Ja, det er endnu et socialt medie, men din LinkedIn-profil er ikke så svær at vedligeholde. For mit eget vedkommende logger jeg på et par gange om ugen. Deler en fed artikel jeg har fundet eller et indlæg som jeg har skrevet, giver et like til fem-ti posts og lige smider en hurtig kommentar. Sådan bliver du ikke glemt og dem der ikke allerede kender dig, kan tjekke din profil ud. Jeg får typisk et sted mellem to og fem nye invitationer om ugen, bare ved at gøre det.

    Husk, hvis nogen kommentere på dit opslag, så er det vigtigt at svare tilbage. Folk er generelt ikke så aktive, så hvis du bare gør lidt ekstra, kan du få meget ud af det.

    Hver professionel
    Den her fejl ser jeg igen og igen. Folk tror at LinkedIn er Facebook. LinkedIn er ikke et sted for opslag om kærestesorger, krige, din dårlige dag, stærke religiøse holdninger, dating og andre ting, der enten er eller kan hurtigt drejes til noget negativt. Vil du måske i virkeligheden stå og fortælle om hvor forfærdeligt din ekskæreste har behandlet dig til en måske mulig forretningsparter. Nej, vel? Så gem det til Facebook og andre steder, hvor du har folk der holder af dig. Mange der tager deres profil lidt seriøs, sletter folk der fokusere på ovenstående negativitet. 

    Udfyld din profil
    Din LinkedIn-profil er dit online CV og det er slet ikke så svært som folk tror.
    • Profilens sprog: Det er vigtigt fra starten af, at vælge dansk og engelsk eller bare engelsk. Du skal huske på at LinkedIn er et internationalt medie og ved blot at skrive på dansk, vil din profil ikke være så attraktiv.
    • Uddannelser: Hvad enten du er håndværker eller direktør, er din uddannelse en vigtig del af din profil. Skriv kort hvilke fag du har taget. Det giver de andre en fornemmelse af, hvor du er på et teoretisk niveau eller bare en bekræftelse af hvem du er.
      Fag og kurser som du har taget, skal du selvfølgelig også smide på. Det kan være, at du ikke er uddannet indenfor den pågældende branche, men har taget en masse kurser eller bare enkeltfag, hvilket jo også hører under uddannelse.
    • Jobs: Et CV uden joberfaringer, den går ikke. Skriv hvert enkelt job op og giv en kort forklaring om hvert enkelt. Gå ikke for meget i dybden, så orker folk ikke at læse det hele.
    • Følg: Hvis du følger meningsdannere og virksomheder, giver du dine forbindelser et bedre billede af hvilken slags personer og virksomheder du finder interessant. Samtidig kan du holde dig opdateret på dine ynglings erhvervspersoner, samt virksomheder.
    • Grupper: Hver med i de forskellige grupper, som er interessante for dig. Er du dårlig til f.eks. SEO, kan du være i et par grupper der har med SEO at gøre og derved lære mere om SEO. Det er også en rigtig god måde at få flere forbindelserne på.
    • Sprog: Vælg hvilke sprog du kan. Det betyder ikke så meget om du kan dem meget eller lidt, for du kan nemlig vælge niveauer f.eks. står der i min, at dansk er mit modersmål, mens jeg taler japansk på et elementært niveau. Når du kan et sprog lidt, kan du lære det hurtigt, hvis du nu har brug for det, f.eks. til dit næste nye job.
    • Kompetencer: Du kan have 50 kompetencer i alt. Det vil sige at du kan vise hele 50 ting på din profil, som du er god til. Derudover kan du få andre til at anerkende dine kompetencer, hvilket gør din profil mere troværdig. 

    Profilændring besked
    Slå den fra! Jeg forstår simpelthen ikke hvorfor LinkedIn har lavet denne funktion. Den er irriterende og unødvendig. Hvorfor skulle det være interessant for mine LinkedIn forbindelser at vide, når jeg laver den mindste ændring på min profil? Det ved jeg ikke…
    Du kan nemt slå den fra ved at følge stien: Rediger profil > Højre side, den nederste box > Nej.

    500+ forbindelser
    LinkedIn tæller kun dine forbindelser op til 500. Alt over 500 bliver vist som “over 500 forbindelser”. Hvis du altså får 500 forbindelser, viser det at du er engegeret i din profil og har brugt din tid fornuftigt. Og hvem elsker ikke engegerede mennesker? 😉
    Prøv at læse her… Jeg har 580 forbindelser på LinkedIn, hvilket giver mig adgang til 18,1 millioner fagfolk. Ja, 18,1 millioner! Mon ikke det giver bare nogle få muligheder.

    Dine forbindelser
    Hvis jeg nu får brug for en ny SEO ekspert, laver jeg en søgning og der vil dukke flere profiler op. De vil være opdelt i:

    • 1. grad (din forbindelse): Dette er dine kontakter på LinkedIn.
    • 2. grad (din forbindelses forbindelse): Det er dine kontakters kontakter på LinkedIn.
    • 3. grad (din forbindelses forbindelses forbindelse): De kontakter du har på LinkedIn, det er deres kontakters kontakter.
    • Gruppemedlemmer: Alle de grupper du er medlem af har medlemmer og alle de medlemmer, kan du komme i kontakt med, direkte. 
    • Udenfor dit netværk: Dette er personer som du kan komme i kontakt med, hvis du har personens kontaktinformationer eller betaler for en premium konto på LinkedIn.

    Brug dit netværk
    Nu har du et stort netværk og hvad skal du nu gøre med det? Hvis du f.eks. søger et bestemt job, kan du sikkert finde en person fra den virksomhed og få denne til at ligge et godt ord ind for dig. Måske vil du sælge noget og du har et produkt til B2B-markedet. Du søger ansatte og kan bedre finde den perfekte profil gennem LinkedIn. Nu vil jeg ikke fylde hele indlægget op, men du forstår vel pointen? 🙂

    Nej, ikke dit profilbillede på Facebook, Instagram eller Twitter. Det skal være et profilbillede, helst et der er blevet taget til LinkedIn. Herunder kommer der “et par” råd til dit profilbillede.

    • Først og fremmest skal billedet være af dig!
    • Du smiler, så folk ikke bliver bange, vis gerne dine tænder. 
    • Få hele dit hoved med, så folk kan genkende dig. 
    • Kig ikke væk fra din profils tekst, da det giver udtryk af usikkerhed. 
    • Vis ikke dit nyeste fredags outfit, folk er ret ligeglade. Vis højest ned til skulderene. 
    • Gem dit selfie til Facebook.
    • Ingen kæledyr!
    • Ingen smøger i munden eller lignende.
    • Ingen piercinger.  
    Hvis du lige om lidt klikker ind på min LinkedIn-profil, vil du se at jeg bruger det samme profilbillede på alle de medier jeg er på. Det er simpelthen bare for at jeg gerne vil have, at i derude kan genkende mine profiler.

    Sidst men ikke mindst, er det en rigtig god idé at holde din profil opdateret. Du kan aldrig vide hvornår du kan få brug for den.

    Hvis du følger ovenstående råd, vil du være ret godt kørende på LinkedIn. Vil du være en af mine forbindelser på LinkedIn? Så kan du da bare tilføje mig her: Hafsa Farooq