• Digital Marketing / English Posts

    5 Better ways to use LinkedIn to land your dream job | Digital Marketing

    Workplace meeting, landing the dream job through LinkedIn.
    Picture by Rawpixel.

    Over the years, LinkedIn has developed their platform for job seekers and for companies looking for employees.

    Linkedin is now a must-check-tool, when a person is looking to hire. 
    Even when they don’t actually look for you at Linkedin, they will google you, and there Linkedin (usually) pops-up as one of the first. 

    LinkedIn is getting better at matching companies with job seekers but it is far from perfect. Therefore, you need to fill that gap they haven’t been able to. 

    You need to become visible. 
    You need to add some sparkle.
    You really need to stand out. 

    In this post, you will get five better ways to make your LinkedIn pop!

    1. Don’t make this headline fail

    Never ever just write; looking for a new job etc. The headline is the first thing people see after your name and picture. 

    Yes, the first thing. Think about how important that is.
    Yes, exactly; very important! 

    You have about 200 characters (with space) to make yourself attractive and stand out from everyone else. 

    Why should anyone click on your profile? 
    This is where you tell them. 
    • The first 73 characters are shown, in small places, like the comment sections. 
    • The first 83 are shown in the posts.
    This is where you make them click.
    This is where you tell them what you can/do and what you want to work with.
    It is hard to do. – A good idea, is to tell someone about your skills and what you want to work with and have them write your headline. Afterwards you need to fix it, to your taste.

    Remember; it is never done. 
    Right now, my headline is like this …

    The full LinkedIn headline on my profile

    Headline, as shown in posts

    Headline, as shown in comments 

    I have seen many better and worse. Right now, this works for me. 

    You need to check out well-known people in your industry and your colleagues. Find one or two thing(s) in each headline that works and what doesn’t work. 

    Use theirs to better yours!

    Like our elders always tell us; Learn from others mistakes. 

    If you find it suitable, you can use a couple of emojis but remember to check them on desktop and mobile. They need to be suited. 

    Don’t worry, the rest of the points are not this long. This one is just very important.

    2. Stop being unspecific and talking in terms

    Many times, without even realizing it, we are unspecific. Many have a hard time getting things down in writing, what we have in our heads. Most of the time we don’t even realize that others have no clue of our terms. 

    We tend to think; I know, so he/she knows too.

    I know from working with marketing for more than six years, that people don’t always understand what I am trying to tell them. I actually realized this, when I started to sell nail polish in 2013. 

    A product that most people know about and think using it is easy. In reality, very few knows how to use it. There is a whole process and ways to make the nail polish stay on the nails for a long time. 

    The nail industry is so big, outsiders probably can’t even imagine. People in that industry, almost have their own language. – Yours does too. 

    Terms, weight, scale, metaphors, do’s and don’ts etc. 

    Like c-curve, it is very common thing in the nail industry. 
    You probably had to google what it was, right? 

    3. Stop being private, be open

    Who cares? If you really want a good job, keeping everything private in your Linkedin-profile is not-the-way-to-go. It is not as if you are giving the whole world your living-address. You are just going to share some information, you have chosen, yourself. 

    Those who are looking to hire, need to be able to get some ‘attractive’ information out from your profile, even if they have just googled you, in private mode. 
    Not everyone wants to let you know, that they have looked at your profile. Respect that.

      I know my new clients check my online presence before contacting me. 
      I also know my boss did, before he called me in for an interview.

      If you feel like it is crossing some line, you can just change it, until you land the job you want and then change it back to private. It’s not that hard. 

      4. Start showing your work

      This is actually such a cool feature. As soon as I discovered it, I started using it. Unfortunately, not everyone is using it. 

      My links are also old and some without pictures. I need to cleanup in there. 😉 

      It is a neat way of showing your work by linking to:

      • An article, you were mentioned in or interviewed for
      • A video you are in or of the project you are working for or have
      • Your own blog or website, where you share your expertise

      You get the point, right? 

      It doesn’t matter if you have a portfolio somewhere else. Only a few will check it out there. 
      The person checking your LinkedIn is the one, you need to show your work too.

      5. Start sucking-up, visibly 

      Of course, in a way that’s not too obvious and in a way that it isn’t too much. If they are very active on LinkedIn, become active on their page. 

      • Follow the page(s)
      • Like their posts
      • Share some of the interesting posts, but not too many
      • Comment (ask, confirm, etc.) – This will make them recognize you. 
      • If you find a mistake, don’t humiliate them but send them a private message

      Bonus tip

      Don’t put all your apples in one basket. Choose a few good companies, you would like/love to work for and go after them, with full willpower!

      If they don’t work out. Find a few new companies and try again. 

      Good luck with your job hunting! 
      Go and get them! 
         Hafsa Farooq
         Freelance Copywriter
         Digital Marketer

      P.S. Want to connect? I just want a message when you sent me an invite. Breaking that cold barrier we have online.
      Yes, I would really like to connect!

    • Digital Marketing / English Posts

      5 Things NEVER to do on LinkedIn | Digital Marketing

      What is it with LinkedIn, that non of the other social media has been able to do?

      It is that blue side of people.

      (No, not the sad blue, but the professional blue.)

      Other platforms are actually really good to reach consumers, but LinkedIn is a little different.

      Yes, of course you can reach consumers too, but the main thing there is …
      That it is an amazing tool to reach out to bigger fish (companies).

      It is especially relevant, if your company’s activities are on the Business-to-Business market.

      Or if you are looking for a new job, new opportunities or just want to expand your network.

      In this post, I will tell you things you should NEVER do on LinkedIn.

      LinkedIn is a little tricky and therefore it is very hard for new people on the platform to figure out what to do and whatnot.

      This is for you!

      The power of using LinkedIn right.
      Picture by Geralt

      1. Sending invitations without messages

      Everyone one has done this!
      It is only okay in the situation, when you have meet the person and you know that he/she knows about you and you guys are going to be meeting many times to come.

      Otherwise, do not do it!

      Just add a small personal message.

      It is not that hard!
      And you give the person a much better presentation of yourself, then just letting your profile to speak for itself.

      And trust me, it is not everyone, who has profiles that actually show their talent.

      Wouldn’t you rather just use a couple of minutes to write a short message then risk being ignored?

      It might be your next big opportunity.

      Maybe the person knows a person, who can get you that job you are interested in.

      2. Sending sales messages, as soon as accepted

      This is just like being shot by a bazooka!
      I mean … I am sitting here like, “Oh cool, an interesting person!”
      HOWEVER as soon as I accept.
      I receive a message, something like this …
      ‘Hi Hafsa, 

      Are you interested in buying bla bla bla …’

      Just stop doing that.

      I don’t want this kind of person to be in my network.

      I don’t want to be sold something.

      I want to connect to interesting people!

      If you have to sell me something, then do it in a proper manner!

      I want you do make me like you, your product and believe that the price is actually right and you are not just trying to rip me off!

      3. Just posting stuff and not interacting with others

      You just want to post and not interact with others.
      You just want people to click on your links, like your post and comment.

      Yeah … just remember if you really want to have people like you, you need to make them notice you, with kindness, be helpful and a little witty.

      You will become top of mind.

      Think about it.

      Why would you remember a person?

      He/she is noticeable by …

      • popping up in the comments you see.
      • him/her sharing relevant posts/articles.
      • seeing the person help others.
      • remembering he/she helped you, when you needed help.
      • getting recommended by others you trust.
      • seeing that person as an expert – this one is hard to reach but worth it!
      • and properly something else.

      But you have gotten my point right?
      You need to become this person!

      It will open so many opportunities for you!

      4. Expecting something in return

      This actually goes for everything you do.
      Never ever expect anything in return for what good you do for others.

      If you do … you won’t be able to do it for very long.

      You will simply loose the motivation and drive for doing it.

      Make this a life-rule!

      You will find yourself feeling satisfied with yourself and won’t need anything from others.

      If someone does do something good for you be happy about it.

      See it as a nice gesture.
      And don’t expect that person to do it again.

      If he/she does it again.

      Just enjoy it.

      5. Have a poor picture

      This one is very common.
      Please just think about your image.

      Do you want to look like someone who just woke up or a party-person?

      Or someone who is professional, presentable and approachable?

      The latter, right?

      Just get one taken by a professional or just have someone at home take it.

      It is easy now.
      You just need a one-color-background and a smartphone.


         Hafsa Farooq
         Freelance Copywriter
         Digital Marketer

      P.S. Want to connect with me on LinkedIn? 

      Yes, that sounds interesting!

      P.P.S. If you are already connected with me, cool! 

      I have over the past years deleted all the spammers and profiles who are only about selling me stuff!

    • English Posts / Entrepreneur / Muslimpreneur

      Never start anything, without doing this budget first | Entrepreneur

      Money can go so fast, you might not even realize you have used it all up. Therefore, budget!

      Picture by Stevepb

      I am dead serious!

      When you are going to startup, you will need a startup budget. There are many templates out there but the one I use is these budgettemplates, which I have modified myself. 

      This is a version I used for my first online store. The numbers are fictional but I tried to make them a little realistic. 

      This budget is not only for when you startup a company. This is also, for when you need to start a new project, even in your private life.

      • For example when remodeling your old house or when buying a new one. 
      This ways you will get a good overview of the money going out of the company or your pocket. It is very easy to use, you just have to plot in your numbers, and it will total it all for you.

      If you do add a new line, make sure to add it in the calculation otherwise, you will get a wrong total.

      Importance of budgeting

      It is very important to use a budget. If you don’t you, will probably go over budget and not have any idea of how you used all that money at once.

      It is also a guideline for you, to make sure that you have the money, before you start using them on other things.

      Never ever

      Never use money you don’t have. Unpredictable things happen all the time, like …
      • You didn’t sell enough
      • You had to buy something expensive
      • You bought too much on credit and don’t have money to pay
      • You might have a break-in
      • Or something else unpredictable 

      Bonus tip

      Maybe you have heard many entrepreneurs say that you should always multiply your budget with a number of times. Some say three, others five, some even ten.

      I think this is a very hard thing to specify since it depends on the type, size, etc. of your company and how cost effective you are.

      I think multiplying first year’s budget with five to seven and then later years with two to three gives a good overview.

      Again, it does depend on how many expenses are connected to your type of company.
      After doing a startup budget, you should do an operating budget for the first three years. It will give you a goal and an overview of the company. Read more about it why and how on X2Writers blog.

         Hafsa Farooq
         Freelance Copywriter
         Digital Marketer

      P.S. Want to get to know me personally? Follow me on Instagram @HafsaFarooqX2

      P.P.S. Here is the link to my budget templates. Get to it, now!

      No strings attached!